After years in marketing, we were fed up with how B2B referrals worked.

They happened behind closed doors, relied on awkward conversations and were nearly impossible to track and scale. Valuable recommendations were shared all the time - but rarely recognised and rewarded properly. At the same time, vendors wanted more of them!

So, we built Paartner.

Paartner is built to make B2B referrals work better - by bringing them onto a platform that’s easy, fair and rewarding. Use Paartner to share trusted vendor recommendations with people who need them - and track every referral and every reward in one place. It’s the smarter way to refer.

What makes us different?

We believe in clarity, simplicity and impact. Every referral on Paartner is tracked. Fixed Referral Rewards for referrals that turn into a won opportunity are meaningful, starting at £900. And you can choose to take your reward in cash or ask us to make a donation to one of three amazing charities.

We’re on a mission to make referrals a force for good; for businesses, for the people who power them and for the communities around them.

This is referrals done right. This is Paartner.

Founding Team

Founding Team

Meet the founding team behind Paartner, the sharp minds building a trust-first referral platform that connects the right people, at the right time, for mutual success

Richard Fitzmaurice

Founder

Richard is an experienced marketing leader in global organisations, known for his ability to set ambitious visions and pull people together to make them happen. Richard is determined to help people navigate the cost-of-living crisis and to help charities make the world a better place.

Richard Fitzmaurice

Founder

Richard is an experienced marketing leader in global organisations, known for his ability to set ambitious visions and pull people together to make them happen. Richard is determined to help people navigate the cost-of-living crisis and to help charities make the world a better place.

Richard Fitzmaurice

Founder

Richard is an experienced marketing leader, known for his ability to set ambitious visions and pull people together to make them happen. He is determined to help people navigate the cost-of-living crisis.

Richard Fitzmaurice

Founder

Richard is an experienced marketing leader in global organisations, known for his ability to set ambitious visions and pull people together to make them happen. Richard is determined to help people navigate the cost-of-living crisis and to help charities make the world a better place.

Lindsay Robertson

Head of Customer Success

Seemingly everybody’s favourite marketer, Lindsay champions customers at every step. With 19+ years in B2B digital marketing and high-growth SaaS, she combines sharp strategy with infectious energy. Lindsay is laser focused on delivering the best customer experience.

Lindsay Robertson

Head of Customer Success

Seemingly everybody’s favourite marketer, Lindsay champions customers at every step. With 19+ years in B2B digital marketing and high-growth SaaS, she combines sharp strategy with infectious energy. Lindsay is laser focused on delivering the best customer experience.

Lindsay Robertson

Head of Customer Success

Seemingly everybody’s favourite marketer, Lindsay is a respected voice in customer success. With 19+ years in B2B digital marketing and high-growth SaaS, Lindsay is laser focused on user experience.

Lindsay Robertson

Head of Customer Success

Seemingly everybody’s favourite marketer, Lindsay champions customers at every step. With 19+ years in B2B digital marketing and high-growth SaaS, she combines sharp strategy with infectious energy. Lindsay is laser focused on delivering the best customer experience.

Joli Riley

Head of Technology

A seasoned software COO with 25+ years of wisdom collected, Joli specialises in software engineering and transformation projects. She has deep experience across IT, product development, data and security. When Joli speaks, everybody listens.

Joli Riley

Head of Technology

A seasoned software COO with 25+ years of wisdom collected, Joli specialises in software engineering and transformation projects. She has deep experience across IT, product development, data and security. When Joli speaks, everybody listens.

Joli Riley

Head of Technology

A seasoned software COO with 25+ years of wisdom collected, Joli specialises in software engineering and transformation projects. She has deep experience across IT, product development, data and security. When Joli speaks, everybody listens.

Joli Riley

Head of Technology

A seasoned software COO with 25+ years of wisdom collected, Joli specialises in software engineering and transformation projects. She has deep experience across IT, product development, data and security. When Joli speaks, everybody listens.

Mary Willmot

Head of Commercial Operations

With 25+ years experience in commercial functions owning technology, workflows, analytics and reporting, Mary has her fingers firmly on the pulse of the latest technology and tooling. Mary is known as a no-nonsense process guru who can cut through complexity.

Mary Willmot

Head of Commercial Operations

With 25+ years experience in commercial functions owning technology, workflows, analytics and reporting, Mary has her fingers firmly on the pulse of the latest technology and tooling. Mary is known as a no-nonsense process guru who can cut through complexity.

Mary Willmot

Head of Commercial Operations

With 25+ years in commercial functions owning technology, workflows, analytics and reporting, Mary has her fingers firmly on the pulse of the latest technology and tooling. Mary is known as a no-nonsense process guru who can cut through complexity.

Mary Willmot

Head of Commercial Operations

With 25+ years experience in commercial functions owning technology, workflows, analytics and reporting, Mary has her fingers firmly on the pulse of the latest technology and tooling. Mary is known as a no-nonsense process guru who can cut through complexity.

Advisory Board

Stuart Oldham

iNed - CISO

Former CEO of a substantial IT firm, Stuart specialises in building cost-effective, secure, and compliant IT environments. His deep experience includes securing the data integrity of financial organisations and government entities.

Advisory Board

Stuart Oldham

iNed - CISO

Former CEO of a substantial IT firm, Stuart specialises in building cost-effective, secure, and compliant IT environments. His deep experience includes securing the data integrity of financial organisations and government entities.

Advisory Board

Stuart Oldham

iNed - CISO

Former CEO of a substantial IT firm, Stuart specialises in building cost-effective, secure, and compliant IT environments. His deep experience includes securing the data integrity of financial organisations and government entities.

Advisory Board

Stuart Oldham

iNed - CISO

Former CEO of a substantial IT firm, Stuart specialises in building cost-effective, secure, and compliant IT environments. His deep experience includes securing the data integrity of financial organisations and government entities.

Sally Alayarian

iNed - Chief Risk & Compliance

Based in the Netherlands, Sally is an experienced Group Chief Risk Officer at international firms and has a range of corporate governance, risk management, compliance and financial crime expertise.

Sally Alayarian

iNed - Chief Risk & Compliance

Based in the Netherlands, Sally is an experienced Group Chief Risk Officer at international firms and has a range of corporate governance, risk management, compliance and financial crime expertise.

Sally Alayarian

iNed - Chief Risk & Compliance

Based in the Netherlands, Sally is an experienced Group Chief Risk Officer at international firms and has a range of corporate governance, risk management, compliance and financial crime expertise.

Sally Alayarian

iNed - Chief Risk & Compliance

Based in the Netherlands, Sally is an experienced Group Chief Risk Officer at international firms and has a range of corporate governance, risk management, compliance and financial crime expertise.

Advisory Board -
Our Parliament of Wise Owls

Advisory Board -
Our Parliament of Wise Owls

Discover the leading Marketing wise owls shaping the future of Paartner, vetting vendors and making successful referrals happen.

Advisory Board

Shane Redding

Known as ‘The Queen of B2B', Shane is an established consultant, speaker and trainer on the UK marketing scene. Specialisms include Marketing Automation, CRM, Social Selling and ABM.

Advisory Board

Shane Redding

Known as ‘The Queen of B2B', Shane is an established consultant, speaker and trainer on the UK marketing scene. Specialisms include Marketing Automation, CRM, Social Selling and ABM.

Advisory Board

Shane Redding

Known as ‘The Queen of B2B', Shane is an established consultant, speaker and trainer on the UK marketing scene. Specialisms include Marketing Automation, CRM, Social Selling and ABM.

Advisory Board

Shane Redding

Known as ‘The Queen of B2B', Shane is an established consultant, speaker and trainer on the UK marketing scene. Specialisms include Marketing Automation, CRM, Social Selling and ABM.

Advisory Board

Steve Kemish

A regular on the B2B circuit, Steve is a CEO, keynote speaker and guest lecturer. When his team is not winning awards, he is often entrusted to judge them via Superbrands, AEO & DMA amongst others.

Advisory Board

Steve Kemish

A regular on the B2B circuit, Steve is a CEO, keynote speaker and guest lecturer. When his team is not winning awards, he is often entrusted to judge them via Superbrands, AEO & DMA amongst others.

Advisory Board

Steve Kemish

A regular on the B2B circuit, Steve is a CEO, keynote speaker and guest lecturer. When his team is not winning awards, he is often entrusted to judge them via Superbrands, AEO & DMA amongst others.

Advisory Board

Steve Kemish

A regular on the B2B circuit, Steve is a CEO, keynote speaker and guest lecturer. When his team is not winning awards, he is often entrusted to judge them via Superbrands, AEO & DMA amongst others.

Advisory Board

Scott Stockwell

Ex M&S, IBM, PWC, Chair of DMA’s B2B Council; fellow of the IDM and guru for Propolis (amongst other accolades), Scott is one of the most in-demand marketing, brand and strategy experts in the industry.

Advisory Board

Scott Stockwell

Ex M&S, IBM, PWC, Chair of DMA’s B2B Council; fellow of the IDM and guru for Propolis (amongst other accolades), Scott is one of the most in-demand marketing, brand and strategy experts in the industry.

Advisory Board

Scott Stockwell

Ex M&S, IBM, PWC, Chair of DMA’s B2B Council; fellow of the IDM and guru for Propolis (amongst other accolades), Scott is one of the most in-demand marketing, brand and strategy experts in the industry.

Advisory Board

Scott Stockwell

Ex M&S, IBM, PWC, Chair of DMA’s B2B Council; fellow of the IDM and guru for Propolis (amongst other accolades), Scott is one of the most in-demand marketing, brand and strategy experts in the industry.

Joel Harrison

Joel co-founded B2B Marketing magazine in the UK in 2004, in turn establishing the B2B Marketing Awards, B2B Ignite, the Global ABM Conference. He has served as an editor, keynote speaker, ambassador and evangelist.

Joel Harrison

Joel co-founded B2B Marketing magazine in the UK in 2004, in turn establishing the B2B Marketing Awards, B2B Ignite, the Global ABM Conference. He has served as an editor, keynote speaker, ambassador and evangelist.

Joel Harrison

Joel co-founded B2B Marketing magazine in the UK in 2004, in turn establishing the B2B Marketing Awards, B2B Ignite, the Global ABM Conference. He has served as an editor, keynote speaker, ambassador and evangelist.

Joel Harrison

Joel co-founded B2B Marketing magazine in the UK in 2004, in turn establishing the B2B Marketing Awards, B2B Ignite, the Global ABM Conference. He has served as an editor, keynote speaker, ambassador and evangelist.

Mark Choueke

An award-winning journalist and former editor of Marketing Week magazine, Mark is a leading voice in global B2B marketing. Alongside advertising legends, he helped grow some of the world’s greatest brands.

Mark Choueke

An award-winning journalist and former editor of Marketing Week magazine, Mark is a leading voice in global B2B marketing. Alongside advertising legends, he helped grow some of the world’s greatest brands.

Mark Choueke

An award-winning journalist and former editor of Marketing Week magazine, Mark is a leading voice in global B2B marketing. Alongside advertising legends, he helped grow some of the world’s greatest brands.

Mark Choueke

An award-winning journalist and former editor of Marketing Week magazine, Mark is a leading voice in global B2B marketing. Alongside advertising legends, he helped grow some of the world’s greatest brands.

Copyright © 2025 Paartner- All Rights Reserved

Copyright © 2025 Paartner- All Rights Reserved

Copyright © 2025 Paartner- All Rights Reserved

Copyright © 2025 Paartner- All Rights Reserved