A tribute to Joel Harrison: King of B2B Marketing

Richard Fitzmaurice

Richard Fitzmaurice

Oct 8, 2025

Oct 8, 2025

A painting of Joel Harrison Paartner advisor and King of B2B Marketing
A painting of Joel Harrison Paartner advisor and King of B2B Marketing
A painting of Joel Harrison Paartner advisor and King of B2B Marketing
A painting of Joel Harrison Paartner advisor and King of B2B Marketing

My latest piece is dedicated to someone I have an enormous amount of respect for: Joel Harrison.

Joel is, in my view, the undisputed King of B2B Marketing. His influence on the industry, his ability to bring smart people together, and the platform he’s built with B2B Marketing have shaped so many of our careers and connections.

He’s also been incredibly generous with his time and knowledge as we’ve built the 1st referral platform built especially for marketers, Paartner, and I couldn’t be more grateful.

So when it came to finding a way to say thank you in my own style, it felt only right that he was painted as royalty. More specifically… as Elvis. 👑🎨 Complete with a couple of those trademark AirPods, obviously.

The painting’s called The King of B2B. It’s tongue in cheek, of course, but it’s also a genuine nod to someone who’s done so much for the marketing community, and for Paartner.

It might be an unconventional way to show appreciation, but if you know me, you’ll know doing things differently is kind of my thing...

All hail the King of B2B Marketing. 🎤👑

Copyright © 2025 Paartner- All Rights Reserved

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Company Number 16078386

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Unit 115, Accounts By Simply, 40 Gracechurch Street, London, EC3V 0BT

Copyright © 2025 Paartner- All Rights Reserved

|

Company Number 16078386

|

Unit 115, Accounts By Simply, 40 Gracechurch Street, London, EC3V 0BT

Copyright © 2025 Paartner- All Rights Reserved

|

Company Number 16078386

|

Unit 115, Accounts By Simply, 40 Gracechurch Street, London, EC3V 0BT