Turning Real Connections into Real Cash

How a Simple Coffee Conversation Turned Into a £900 Referral

It started over coffee on a rainy Tuesday morning.

Emma, a former intern of mine who now works as a marketing manager for a mid-sized professional services firm, leaned back from the table in Pret with a frustrated sigh.

“We’ve been running the same LinkedIn ad campaign for three months,” she said, “and the click-through rate has flatlined at 0.4%. We’ve tried tweaking the copy, swapping out the images, but nothing’s moving the needle. My boss is breathing down my neck to find a new agency that actually understands B2B.”

Spotting the Perfect Referral Opportunity

I stirred my coffee, already thinking of James, a contact I’d met at B2B Ignite the month before. His agency had just wrapped a campaign for another professional services client that boosted demo requests by 63% in six weeks — all by redesigning the funnel, swapping generic CTAs for product-specific offers, and layering in retargeting ads based on webinar attendance.

Making the Connection That Changed the Campaign

I told Emma about James’s team and how they had rebuilt that campaign from the ground up - using customer interviews to rewrite messaging, testing ad creatives weekly, and pairing paid campaigns with a strong email nurture. Her eyes lit up. “That’s exactly what we need,” she said.

I made the introduction the next day and because James was eager to help and show his appreciation to me, he offered to help straight away, before a contract was in place.

Within a month, Emma’s company had retired their underperforming LinkedIn ads and launched a fresh, multi-channel campaign. Her CTR jumped from 2.8%, cost per lead dropped by nearly half, and her boss acknowledged that the new agency was a good choice.

Everyone Wins With Paartner Referrals

The vendor was thrilled to have a new client in their niche. Emma’s team finally had momentum. And me? I received a referral reward simply for connecting two people I already knew.

That’s exactly how our Paartner works. You already hear these moments in conversation, someone struggling with lead quality, customer satisfaction, campaign results or delivering that super important event and you already know people who can solve them.

How You Can Turn Conversations Into Income

By joining Paartner you bridge that gap. Sign up, browse our vendor network, make the introduction, and we’ll handle the rest. When your connection leads to business, you get rewarded. Some of the rewards are £900. Some even more than that!

You already know great people. You already know people who need them. The only step left is to bring them together.